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美国营销学作业范文分享！！
一休的木鱼(2016/2/19 16:08:08) 点击:77895 回复:1 IP:115.* * *
一休的木鱼(2016/2/19 16:08:08) 点击:77895 回复:1 IP:115.* * *
营销学作业案例分析首先在目标定位，营销评估的吸引力，每一个潜在的细分，并决定这些群体，他们将投入资源，试图把他们变成客户。客户群体或群体选择，它成为公司的目标市场。
有三大战略目标，一是未分化战略，二是聚焦战略；二是一个多阶段战略。
他们进入长城新西兰汽车市场的时间不长，当他们刚开始销售SUV车，但随着市场的变化和客户的需求，现在是长城并不局限于卡车的生产，他们生产的现在，所以他们可以使用多段的策略，但只是开始。gw-vx50采用多策略、多目标的策略是选择两个或两个以上明确的细分市场和开发的每一个独特的营销组合。有些年轻人只工作了四或三年，他们并没有节省大量的钱，但他们想买一辆中级车，或制造商，谁需要一个优质的车辆，但不太贵，方便他们的工作；或一些人，他们不平坦的郊区的道路，他们需要一些车辆已在山区行驶。使用这种策略的优点是获得更多的财务上的成功，但缺点会有更高的成本。因为营销人员不仅要把重点放在一组人做营销，必须集中在2个或三个不同的群体，这将导致更高的成本。
In targeting, marketing assess the attractiveness of each potential subdivision and decided to these groups, they will invest resources in trying to turn them into customers. Customer group or group selection, it becomes the company's target market.
There are three strategic objectives, first is undifferentiated strategy, second is focused strategies; the other is a multi-stage strategy.
Their entry to the Great Wall of New Zealand car market is not long, when they just started selling SUV truck only, but as the market changes and customer needs, now is the Great Wall is not limited to the production of trucks, they produce now, so they can using multi-segment strategy, but only began. GW-VX50 using multi-strategy, multi-targeting strategy is to select two or more clearly defined market segments and developed each with a unique marketing mix. Some young people just work for three or four years, they did not save a lot of money, but they want to buy a mid-level car; or manufacturers, who need a quality vehicle, but not too expensive, facilitate their work; or some people they are not flat on the outskirts of the road, they need some vehicles have been driving on the mountain. The advantage of using this strategy is to get more financial success, but the disadvantage will have higher costs. Because marketers should not only focus to one group of people to do marketing, must focus on two or three different groups, it will result in higher costs.文章来源：http://www.aabbs.net
有三大战略目标，一是未分化战略，二是聚焦战略；二是一个多阶段战略。
他们进入长城新西兰汽车市场的时间不长，当他们刚开始销售SUV车，但随着市场的变化和客户的需求，现在是长城并不局限于卡车的生产，他们生产的现在，所以他们可以使用多段的策略，但只是开始。gw-vx50采用多策略、多目标的策略是选择两个或两个以上明确的细分市场和开发的每一个独特的营销组合。有些年轻人只工作了四或三年，他们并没有节省大量的钱，但他们想买一辆中级车，或制造商，谁需要一个优质的车辆，但不太贵，方便他们的工作；或一些人，他们不平坦的郊区的道路，他们需要一些车辆已在山区行驶。使用这种策略的优点是获得更多的财务上的成功，但缺点会有更高的成本。因为营销人员不仅要把重点放在一组人做营销，必须集中在2个或三个不同的群体，这将导致更高的成本。
In targeting, marketing assess the attractiveness of each potential subdivision and decided to these groups, they will invest resources in trying to turn them into customers. Customer group or group selection, it becomes the company's target market.
There are three strategic objectives, first is undifferentiated strategy, second is focused strategies; the other is a multi-stage strategy.
Their entry to the Great Wall of New Zealand car market is not long, when they just started selling SUV truck only, but as the market changes and customer needs, now is the Great Wall is not limited to the production of trucks, they produce now, so they can using multi-segment strategy, but only began. GW-VX50 using multi-strategy, multi-targeting strategy is to select two or more clearly defined market segments and developed each with a unique marketing mix. Some young people just work for three or four years, they did not save a lot of money, but they want to buy a mid-level car; or manufacturers, who need a quality vehicle, but not too expensive, facilitate their work; or some people they are not flat on the outskirts of the road, they need some vehicles have been driving on the mountain. The advantage of using this strategy is to get more financial success, but the disadvantage will have higher costs. Because marketers should not only focus to one group of people to do marketing, must focus on two or three different groups, it will result in higher costs.文章来源：http://www.aabbs.net
